Can a $100 million company achieve a bargaining edge over a $100 billion company? We know that way back little David defeated the giant Goliath on the battle field but could a little David have a greater bargaining power than a giant Goliath in today’s business environment?

Most businesses in early stages are resource challenged. Money is in short supply, equipment and supplies are difficult to procure and most important of all the customers are hard to get. Business developers and entrepreneurs in the early stages of the venture spend most of their time chasing money and customers. They need to get done more with less and capital seems to be the most important thing at that time.